Описание
Media Records Official Label's Page - Founded by Gianfranco Bortolotti
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Media Records was founded on 22th December 1987 by Gianfranco Bortolotti
Trying to sum up Gianfranco Bortolotti s career is quite arduous, there is the risk of skipping many things that could help in understanding his purposes in life but most of all his successes in several directions.
We can say that consciousness and authority have always been his first rule since the beginning of his career in the 80s , when a very young Gianfranco Bortolotti dedicated all his interest into Italo Disco Music starting a new genre that , in a very short time, affected House and Techno style that was born in Chicago and Detroit during those years.
One of his first strong intuitions was House Music : when in Europe it was still a completely unknown style, Gianfranco strongly wanted to bring this sonority to Italy investing all his efforts and clashing against old Italian music business settings , creating a revolution in the music business expanding his model of business all over the world.
Leading on all European A&R and independent labels , Gianfranco created his first project named CAPPELLA , releasing titles such as “ Bauhaus” in 1987 and one year later , “ Helyom Halib”-
Giving life to projects of a global importance such as the 49ERS with “ Die Walkurie”, he became one of the most popular producers , not only in Europe, but also in the US from which he took inspiration in the beginning of House Music.
Thanks to his climbing success , again one year later , he touched the first top ten with the song “Touch me” by 49ERS on the Billboard charts- At the same time with the hits “Touch me” and “Deep in my heart – CLUB HOUSE” , in 1987 he founds the label that will sign a new era in dance music : MEDIA RECORDS, The sound of the future. starting with a brand new American chart success “ Deep in my heart” rising the billboard charts up to the first three positions.
Since 1990, Media Records signs and produces the best dance house and progressive tracks in Europe , Asia, Japan and U.S.A. giving life to the best Italian labels and becoming the innovative leader of reality music independent business in the whole world.
The innovative idea of Bortolotti was to create a non-stop success and he manage to create hits for every label he opened : ANTICO - “We need freedom” remains one of the classic track opening the Techno label , ANTICAPPELLA with 2V231 which will be a new hit in the UK again arousing the interest and the cooperation with producers such as Stock Aitken and Pete Waterman of the biggest Uk label PWL Continental.
Several artists names in Techno and house music must be named : R.A.F. and MIG 29 , CAPPELLA ALBUM ( containing U GOT 2 KNOW – U GOT 2 LET THE MUSIC – MOVE IT UP etc…one of the first LP in dance music) launches a genre still today emulated – “Top of the Pops “ was constantly filled with Media records music at that time.
His need to be creative also in different styles, encouraged him to start a new experiment also in Italian productions… the number one showman FIORELLO chose to register his first album with Gianfranco …and bringing success to new stars such as Fabio Volo.. on the Italian label.
He is a man of millions of interests keen to learn “things” that can give him new inspiration such as driving Helicopters, motorcycles , motor boats , sailing, getting interested in philosophy and paintings; all he does is made with strong and deep consciousness and discipline convinced that music is the incipit of many other disciplines being itself a perfect mix of discipline , love and passion.. - He will sponsor the young teenager Valentino Rossi believing in his power , some years later Valentino became the most popular and capable motorcycle rider in the world.
Media Records in 1993 evolves into a multimedia and publishi
